The National Women’s Soccer League has announced on Tuesday, 04 April 2023, that investment group Sixth Street Partners in the Bay Area of California was awarded expansion rights to add a new team to the Northern California Region.
The NWSL is officially coming to the Bay Area in 2024!
— National Women’s Soccer League (@NWSL) April 4, 2023
The deal for the team is $125 million, making it the highest valuation of a women’s football team in recorded history, the team will be the fourteenth side to join the NWSL.
💥💥ANNOUNCEMENT💥💥
Women's pro soccer is coming to the Bay!Join us in this new chapter for Bay Area and women's sports and show your support for #NWSLtotheBay #NWSL pic.twitter.com/Xz1RZlw3FR
— Bay Football Club (@wearebayfc) April 4, 2023
Sixth Street has partnered with four of the most celebrated athletes in women’s football – former U.S. Women’s National Team players Leslie Obsorne, Aly Wagner, Brandi Chastain, and Danielle Slaton.
These ladies were instrumental in getting the expansion deal done and will serve as board members, working alongside Sixth Street in setting the team’s direction.
“I am confident that this ownership group and market will help us deliver on the league’s continued transformative growth and success and look forward to watching the Bay Area club kick off in 2024,” said NWSL Commissioner Jessica Berman in a statement.
She added: “We’re not looking for the historical women’s sports investor who was here because they had a granddaughter or a daughter or because it’s a social cause. This is a business. We expect sophisticated people to want to invest and believe in the value proposition and see all the trends that [Sixth Street] has talked about as the basis for justifying the valuation for their investment.”
While, Chief Executive Officer of Sixth Street Partners Alan Waxman said: “We think it’ll be 10 years before the NWSL becomes at parity with every metric with the men’s Major League Soccer. That’s team valuations, media revenue and sponsorships.”
The club will begin to play in the NWSL in 2024.
Photo 1 Caption: The National Women’s Soccer League has announced that investment group Sixth Street Partners in the Bay Area of California was awarded expansion rights to add a new team to the Northern California Region. Photo: Just Women’s Sports (Twitter)
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