Mastering The Art of Athlete Sponsorship With Emy Casaletti-Bwalya
Optimize CEO Emy Casaletti-Bwalya pictured delivering her 2023 gsport Business Breakfast keynote address on the success model behind the #RoadToGreatness campaign they leveraged to sign new sponsors for para tennis star, Kgothatso Montjane
Women in Sport Blow Their Horn at the JSE
Champion athletes Kgothatso Montjane and Michaela Whitebooi make history as the first women in sport in South Africa to open markets at the JSE, as gsport hosts the second annual Business Breakfast event! #gsportBusinessBreakfast #AdvancingWomensSport
Women’s Sport Celebrates Commercial Advances in 2023
Leading South African sportswomen will unite at the Johannesburg Stock Exchange for the second annual gsport Business Breakfast, hosted by popular SABC Sport broadcaster, Lonwabo Nkohla! #gsportBusinessBreakfast
Andile Dlamini Steals the Show at 2023 Momentum gsport Awards
Banyana Banyana and Mamelodi Sundowns Ladies goalkeeper, Andile Dlamini, has won the prestigious Momentum Athlete of the Year award as all the Winners of the 2023 Momentum gsport Awards were unveiled at the Wanderers Club in Johannesburg on Tuesday, 12 September 2023.
Kg Montjane Looks Forward to Partnership with Virgin Active
South Africa’s leading wheelchair tennis star Kgothatso Montjane speaks on her partnership with Virgin Active, saying: “I’m excited to work with them to inspire the country to get excited about living active lives.”
#GoGirls
Casaletti-Bwalya, Hlako and Sesmani Vie for Woman in PR & Sponsorship
Emy Casaletti-Bwalysa, Maphuti Hlako and Sibabalwe Sesmani vie for top honours in the Woman in PR & Sponsorship category at the 2022 Momentum gsport Awards.
#SheOwnsHerSuccess #PowerOfRecognition #gsport17
Kgothatso Montjane Winning the Sponsor Game
Wimbledon History Maker, Kgothatso Montjane, has penned a host of personal sponsorship deals in 2021, having worked years to build herself up into the perfect brand ambassador. S/O to Emy Casaletti for seeing value in backing KG! #GoGirls
Momentum gsport Awards End Women’s Month Celebrating Excellence in Sport
There’s no better way to end off Women’s Month and Momentum’s #SheOwnsHerSuccess campaign than to celebrate the strides women have made in sport at the 2021 Momentum gsport Awards on Tuesday on SuperSport Variety 4 at 20:00 (CAT) #gsport16
Sponsorship – 7 Key Requirements for Corporates to Consider
Optimize CEO Emy Casaletti-Bwalya says Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return.
Sokanyile, Malekutu, Casaletti-Bwalya Vie for Woman in PR & Sponsorship
Cricket South Africa Media Manager, Sipokazi Sokanyile, PR and Communications Consultant, Lerato Malekutu, and founder of Optimize Agency, Emy Casaletti-Bwalya vie for the #gsport16 Woman in PR and Sponsorship award.
Double Finalist Montjane Leads 2021 Momentum gsport Awards Shortlist
Double finalist, Kgothatso Montjane, leads the 2021 Momentum gsport Awards shortlist, as 60 finalists make the cut for South Africa’s longest-running women’s sport awards.
Saluting Emy Casaletti-Bwalya’s Pioneering Sports Business Journey
Emy Casaletti-Bwalya is approaching 40 years in the sports business industry, having been at the forefront of the some of the most iconic partnerships in South African sport. She chats about her incredible journey and reveals how she has dealt with challenges faced.