Unparalleled Trio of Sponsors Battle for Top Honours in the Nielsen Sports SA Sponsor of the Year Category

Sasol, Hollywoodbets and Investec in line for top honours in the Nielsen Sports SA Sponsor of the Year category at the 2022 Momentum gsport Awards.

The Nielsen Sports SA Sponsor of the year category shines the light on commercial sponsors who have exceeded their competitors in supporting women’s sport. The finalists in this category have a lot in common because they share the sole purpose of advancing the women’s game. They’ve proven time and again that when you plant the seeds and invest in women, you truly change lives.

This is evident in the story of Sasol and Banyana Banyana. The global chemicals and energy company took a huge leap and supported the SA National Women’s team when sponsoring women’s sport was far from fashionable. Relentlessly, Sasol walked besides Banyana to a point were Desiree Ellis and her team finally won the much coveted Women’s Africa Cup of Nations gold medal. That investment counts for a lot in the story of how the national women’s football team conquered Africa.

Dean Somerset, Manager | Group Brand and Sponsorships says: “This is truly exciting times for Sasol as this nomination comes at a time when we celebrate Banyana Banyana, the African Champions. As Sasol, we have been devoted to women in sport for many years and our nomination recognizes our consistent hard work and ongoing investment of resources to ensure women in sport realize their full potential as they too, are capable to excel at the highest level.

“Sasol believed from the beginning and we were deliberate to raise the standard of women’s football in the country from a grass roots level right up to the national team.  Our unwavering support aimed to empower young women to better their lives through sport.”

When Banyana won the WAFCON title, as a sponsor that has backed them for so many years, it is a victory for Sasol, too.

“It was an honour and privilege to share this glory with Banyana Banyana and South Africa. We have always seen greatness in Banyana Banyana and for Sasol, their victory gave us a sense of achievement as we’ve been part of a 13-year long journey watching the team growing, and responding to some of the beautiful successes as well as setbacks.”

The impactful Hollywoodbets Super League and four COSAFA tournaments including the COSAFA Women’s champions League and the COSAFA Women’s Championship makes Hollywoodbets one of SA’s strongest sports betting brands synonymous with women sports.

The purple of this brand stands out even across the continent and with the Netball World Cup coming to South Africa, Cape Town their reach will be a global one for the world to see.

“Hollywoodbets is honoured and excited to be recognised by the Momentum gsport Awards this year. We have a long history of breaking down barriers for women in sports and are constantly looking for new ways to inspire women and the girl child to fulfil their potential through playing sport. Our Team has always had a strong focus on the empowerment of women, this is evidenced through the sponsorship of the Hollywoodbets Super League, and Netball SA to name a few. Winning the Award last year was an honour for us and motivated us to work even harder to take women participation in sports to the next level.”

Sponsorship for women in sport is a massive investment that cannot be undermined, and it is evident in the gains we’ve seen following the backing of the Hollywoodbets Super League, not only have players lives changed but the women’s game has grown into a competitive league that has the power to take its players to the national team, to the WAFCON and to the FIFA Women’s World Cup.

“Hollywoodbets has always sought to make a positive difference in everything that we do. We understand the struggle for female athletes to get the recognition they deserve. Although there is still a long way to go, we hope that our efforts will inspire other corporates to prioritise and support women in sports, as it will pave the way for future female sports figures to excel and nurture young stars. The exploits of Banyana Banyana at the Women’s Africa Cup of Nations serve to prove our belief that there is a huge reservoir of untapped talent in the country. We hope to trailblaze the path towards success for these female athletes and teams, who can become global forces and role models in the future.”

Another game changer, Investec, is in line for this prestigious award, they started their investment in women’s golf in earnest in 2014 with a few tournaments and the Investec Cup.

They have assisted with the operational costs of all events in the first couple of years to get the tour off the ground and then ‘upped the ante’ with the season-finale Chase to the Investec Cup for the top 10 ranked players, to compete for a bonus pool worth R1 million.

Since 2018 Investec have been the title sponsor of the Investec South African Women’s Open, they also sponsor the Investec Order of Merit and the Investec Homegrown Award. This award, if won by a South African allows the winner to take home a bonus prize purse.

Investec sponsors four SA professionals Nicole Garcia, Stacy Bregman, Lejan Lewthwaite,Zethu Myeki, and Stephanie Meadow in Ireland.

It goes without saying that this is another tough category.

 

Check out the latest women’s sport news in the Momentum-powered gsport newsroom and cast your vote for your leading #gsport17 candidate here.

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