10 Tips to Help Athletes Fuel Their Fundraising Efforts

In this major global sporting year, the drive to support athletes in their quest for greatness on the international stage is stronger than ever. A visit to gsport.co.za showcases the remarkable progress our women athletes are making as they gear up to chase gold in Paris.

As anticipation mounts for the Paris 2024 Olympics, athletes worldwide are gearing up for their moment on the global stage. Yet, for many, funding their journey poses a daunting challenge. 

From training costs to travel expenses, the financial burden can feel overwhelming. 

That’s why it’s crucial to rally behind our female athletes and provide the resources they need to realise their dreams. Here are some tips to help fuel their fundraising efforts:

Veteran para cyclist Toni Mould, who has been fundraising for her sporting journey for a decade, offers sage advice: 

“Work hard, stay consistent, and nurture your relationships. Appreciate every bit of support, big or small, and always give back to your community.”


In the footsteps of Mould, leading athletes like judoka Michaela Whitebooi and speed climber Aniya Holder have launched campaigns to garner public and corporate support for their Paralympic and Olympic dreams. 

Are you considering launching a fundraising campaign to kickstart your sporting dreams? Here are some tips to guide you:

  • Define a clear fundraising goal to provide donors with clarity and motivation
  • Share the athlete’s story, highlighting their achievements and aspirations to emotionally engage donors
  • Utilise social media platforms to spread the word and reach a wider audience
  • Partner with local businesses for sponsorships, donations, or in-kind support
  • Organise fundraising events such as sports clinics, charity runs, or silent auctions
  • Set up an online crowdfunding campaign to reach a larger online audience
  • Provide donors with incentives such as exclusive merchandise or recognition on social media
  • Leverage your network to garner support from friends, family, colleagues, and alumni
  • Keep donors informed about the fundraiser’s progress with regular updates
  • Express gratitude promptly and sincerely to donors for their generous contributions

In the spirit of the Olympic Games and the pursuit of excellence, let’s unite behind our women athletes as they strive to leave their mark in Paris 2024. By considering these tips and offering our support, we can play a pivotal role in helping these remarkable girls and women achieve their full athletic potential. 

Together, let’s empower and uplift our female athletes on their journey to the Olympics, celebrating their dedication, passion, and indomitable spirit.

Photo Captions: 10 Fundraising Tips to empower athletes who are having to raise funding to fuel their sporting dreams. Stock Images: Envato

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gsport Newsroom

gsport Newsroom

Launched in 2006, gsport exists to enhance the commercial prospects of our women athletes, and other women in sport, by telling the inspiring story of SA women in sport. Thank you for your contribution!

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