Ndivhuwo M Precious is passionate about communication and broadcasting and that has inspired her to pursue a career in broadcasting. Having worked at Unisa Radio and Makhado FM, her keenness to learn and grow in the broadcasting space has broaden her to diversity, her skills in the medium and beyond.
“Albert Einstein once said, “Once you stop learning, you start dying,” and I wholeheartedly believe in that philosophy. I’ve always been curious and passionate about expanding my knowledge, whether through formal education, online courses, or hands-on experience.
“I have completed studies in journalism, podcasting, and social media management, which have all equipped me with valuable skills in communication and content creation. Currently, I’m pursuing a Bachelor of Commerce in Corporate Communication through MANCOSA, which is deepening my understanding of the corporate world and enhancing my ability to connect with audiences in meaningful ways.”
Aspirant Motorsport Journalist, Ndivhuwo M Precious
Trying to get into sports broadcasting can be tricky and daunting because the industry is still very much male dominated. Most newsrooms are managed by males who will rather opt for either the journalist that’s “been around” or a young man that the editor believes knows sport more than the young lady that has applied for the post. Most set-ups, be it a newsroom or production houses, they still resemble an all boys club. This becomes a hurdle for females looking to get into or grow in the industry.
Hailing from Venda, Limpopo, she enlightens us on some of the obstacles she’s faced breaking into the industry.
“One of the biggest challenges I’ve faced is finding spaces where female voices are actively welcomed and nurtured in sports broadcasting. There’s often a need to prove my expertise repeatedly, as assumptions can sometimes lean toward the idea that women may lack the same level of insight or passion for sports—especially in motorsports, which is my chosen niche.
“However, I’m committed to building a solid foundation and gaining as much experience as possible. That’s why I recently signed up to become a Scrutineer for Motorsport South Africa. This role gives me valuable technical insight into the sport, which will undoubtedly strengthen my knowledge and skills for a future in motorsports broadcasting.”
Radio is a medium that has a fought a good fight globally, from the threat of TV to Podcasts, the small box in the room remains a crucial tool to spreading information and entertainment.
Precious elaborates on her love for the medium and why it has captured her:
“What I love most about radio is the immediacy and the personal connection it offers. Unlike other media, radio lets you connect with audiences in real-time, creating a shared experience that’s spontaneous and interactive. It’s all about crafting engaging content, having meaningful conversations, and reacting to what’s happening as it unfolds. Plus, radio has this unique ability to reach people wherever they are, making it incredibly powerful and personal.”
Despite the challenges, she continues to fight to make her dreams her reality.
“I remind myself of why I started on this path in the first place — the passion I have for sharing stories, the excitement I feel when I’m behind the mic, and my goal to bring more representation to sports broadcasting. I think back to the moments when I’ve connected with listeners, the thrill of live broadcasting, Knowing that I’m working toward a dream that feels bigger than myself gives me renewed motivation.
“Plus, I look up to the people who’ve broken barriers in this industry and paved the way, reminding me that with hard work, perseverance, and a bit of resilience, I can make my own mark too. These thoughts keep my focus sharp and make any setback feel like just another step forward.”
The coverage of women’s sports in the media has historically been limited compared to men’s sports. In some instances female athletes have been frequently portrayed in ways that emphasised femininity over athletic prowess, and their sports events were rarely given prime-time slots.
In recent years, there has been a positive shift. The rise of digital and social media has provided alternative platforms where women’s sports can reach global audiences.
Women’s achievements in sports like soccer, basketball, tennis, and gymnastics are now more widely celebrated, and notable events, such as the FIFA Women’s World Cup and the WNBA finals, receive dedicated broadcast time and coverage.
Precious weighs in: “The media has made strides in covering women in sports, but there’s still a long way to go before the coverage is truly equitable. In many cases, the focus still tends to be on personal stories or appearances rather than skill, strategy, and athleticism.
“To support women in sports fully, the media needs to treat women’s sports with the same seriousness, frequency, and analysis as men’s. This includes equal investment in storytelling, coverage, and promotion so that female athletes can be appreciated for their talent and dedication.
“Ultimately, true support will require media outlets to make women’s sports coverage a regular part of their programming, not just during high-profile moments and I highly appreciate a platform like gsport4girls for the work it does to bridge this gap.”
Focussed and eager to be one of South Africa’s credible and recognised female sports journalist and broadcaster, Precious, has been watching some incredible ladies in broadcasting that continue to pave the way for future broadcasting stars.
“There are a lot of incredible women in sports broadcasting I look up to who are paving the way with their knowledge, charisma, and determination as well as opening up the industry for other women trying to break into sports broadcasting. But if i had to pick one person I’d say Keabetswe Motlokwa, because as someone who doesn’t only want to focus on doing one thing within the media industry she is that one example that i watched embracing different roles within the media space and was reminded of how possible it is.
“Of course in the world of Motorsports there are women like Naomi Schiff ,Laura Winter and Derin Adetosoye, to mention a few. I also love what Tumi Nkgapele is doing with the Sports Broadcasting masterclass.
“These women and many others in the industry, as well as Lonwabo Nkohla remind me that there is a place for us in sports broadcasting, and their success pushes me to keep going, knowing that their journeys have opened doors for future voices like mine.”
Motorsport, traditionally a male-dominated arena, is undergoing a significant transformation with the increasing participation of women. With this shift, we hope to see South African female broadcasters like Precious set the racing track ablaze.
“My ultimate dream is to become a motorsports reporter, bringing the high-speed, adrenaline-fuelled world of racing to life for audiences. I want to dive deep into the intricacies of motorsports, from the technical aspects of the machines to the personal stories of the drivers and teams.
“As a motorsports reporter, I envision covering major events, connecting with fans, and creating engaging content that captures the passion and complexity of the sport.
“Alongside this, I’d love to break new ground in sports media, adding representation and fresh perspectives to the motorsports field, which is still growing in diversity,” says Precious. “This dream combines my love for sports broadcasting with my passion for motorsports, aiming to make a lasting impact in the field.”
Main Photo Caption: Ndivhuwo M Precious is passionate about communication and broadcasting and, as a motorsport enthusiast, she one day hopes to cover major events, connecting with fans, and create engaging content that captures the passion and complexity of the sport. Photo: Supplied
Photo 2 Caption: Aiming to build a solid foundation and to gain experience, Precious has signed up to become a Scrutineer for Motorsport South Africa. Photo: Supplied
(0 rating, 0 votes, rated)
Loading...
