American Express and Tennis South Africa Announce Multi-Year Partnership
Briana Wilsey, VP and GM Global Network Services EMEA has announced details of American Express’ new multi-year partnership with Tennis South Africa, including naming rights to the federation’s elite competitions in Johannesburg on Thursday
Fuel Paris 2024 Dreams of SA Women Athletes
SA women athletes, Michaela Whitebooi, Aniya Holder and Toni Mould are chasing Paris Dreams! Support their journey and fuel their ambitions. ##gsportGlobal #PlayYourPart
‘We are Growing Together with the Same Vision and Mission’ – Desiree Ellis on Sponsorship Extension
With a mutual inclination to plough back into the community, Banyana Banyana head coach Desiree Ellis has highlighted the importance having the backing of a sponsor like VW, and the significance of aligning with a brand with a shared vision
Mahindra SA Appoints Kgothatso Montjane as Brand Ambassador
As part of its #RiseForGood campaign, Mahindra SA has announced a partnership deal with wheelchair tennis superstar Kgothatso Montjane. KG is now driving the XUV700 as Mahindra showcases their commitment to supporting South African legends.
Women’s Sport Sponsorships “Need Long-Term Players to Build the Industry” – Carrie Delaney
Women’s sport sponsorship is becoming a hot commodity and MSCSPORTS Managering Director Carrie Delaney shares just how the industry can take things to a new level
Gen Z’s Impact on Women’s Sport Marketing
Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity
Advancing Women’s Professional Sport in Canada
Canada’s Minister for Women and Gender Equality and Youth has announced a groundbreaking investment of $325,000 for Canadian Women & Sport to support the generation of economic value in women’s professional sport
Mastering The Art of Athlete Sponsorship With Emy Casaletti-Bwalya
Optimize CEO Emy Casaletti-Bwalya pictured delivering her 2023 gsport Business Breakfast keynote address on the success model behind the #RoadToGreatness campaign they leveraged to sign new sponsors for para tennis star, Kgothatso Montjane
National Champ Kyla Jacobs Joins Forces with Puma South Africa
ational Champion middle-distance runner Kyla Jacobs has signed with PUMA South Africa. The 28-year-old Somerset West resident will represent South Africa in the World 5km Road Champs in Riga.
Netball South Africa Announce Renault South Africa as Exclusive Vehicle Partner
Renault South Africa collaborates with Netball South Africa as official vehicle partner, showing their dedication to supporting and championing women in sport achievements.
#GoGirls
The Role of Sponsorship in South Africa’s Gender Pay Gap Success Story
Head of Marketing at Momentum Brand Charlotte Nsubuga-Mukasa speaks on the role of sponsorship in our country’s gender pay gap story and spreads the message that #OneMoreFan can really topple the status quo.
#Sponsorship #GoGirls
Serena Williams: Sole Woman Among Forbes’ Highest-Paid Athletes List 2023
We reflect on Serena Williams being the sole woman on Forbes’ Highest-Paid Athletes List 2023, earning $45.3M in the last 12 months, discuss the gender pay gap and offer tips to boost your efforts to become financially successful as an athlete.
#gsportGlobal #GoGirls