American Express and Tennis South Africa Announce Multi-Year Partnership

Vice President and General Manager of Global Network Services EMEA at American Express, Briana Wilsey, announces details of AMEX’s new partnership with Tennis South Africa, including naming rights to the federation’s elite competitions, at the media launch held at AtholPlace House & Villa in Johannesburg on Thursday, 14 March, 2024. Photo: Barco Greeff

American Express, which is operated in South Africa through its licensee, Nedbank, and Tennis South Africa today announced a multi-year partnership.

“American Express has a long history of supporting tennis globally. We are delighted to bring our love of the game to South Africa and support local communities and tennis development in the country.”

American Express’ Briana Wilsey 

“We are also excited to provide our Card Members and tennis fans an enhanced experience both on and off court and we look forward to showing why tennis is better with Amex”, said Wilsey, Vice President and General Manager of Global Network Services EMEA at American Express.

With this partnership, American Express and TSA will support local communities and tennis development in the country. The partnership will enable the continuation of TSA’s transformation and development plan, including the support to high performance players, national teams and wheelchair tennis. The partnership will also enable the development of existing competitions and the revival of certain ones, offering opportunities for tennis players in South Africa.

TSA’s competitions will be renamed as American Express National Club Champs, American Express Junior Nationals, American Express Super 8 Junior Series Race and American Express wheelchair tennis programme.

American Express Card Members will be offered exclusive benefits during TSA Championships and events including access to presales and reserved seating.  Additionally, at selected venues, Card Members will enjoy access to American Express lounges which provide an exclusive space to relax and enjoy the excitement of the tournaments.

American Express in South Africa is operated through its local licensee, Nedbank, pursuant to a license granted by American Express.

Khensani Nobanda, Group Executive of Nedbank Group Marketing and Corporate Affairs, echoed Crookes’ statement. 

“Nedbank has extensive first-hand experience of the power of collaborative partnerships to bring about meaningful change. We are proud to partner with Tennis South Africa as this collaboration reflects our shared vision of supporting local communities while enhancing Card Members’ experience.”

Khensani Nobanda, Group Executive of Nedbank Group Marketing and Corporate Affairs

“We look forward to witnessing the impact of this partnership on tennis development in South Africa,” said Nobanda.  

“Tennis has been on an upward trajectory, and to further grow the sport, it is crucial for us to collaborate with recognized brands that elevate the overall experience for both customers and fans, surpassing their expectations. We look forward to working with American Express and creating once-in-a-lifetime experiences for the tennis fans in South Africa”, said Gavin Crookes, President of Tennis South Africa.


Original Copy: Tennis South Africa, with editing by gsport

Main Photo Caption: Vice President and General Manager of Global Network Services EMEA at American Express, Briana Wilsey, announces details of  AMEX’s new partnership with Tennis South Africa, including naming rights to the federation’s elite competitions, at the media launch held at AtholPlace House & Villa in Johannesburg on Thursday, 14 March, 2024. Photo: Barco Greeff

Photo 2 Caption: Pictured (from left) Khensani Nobanda, Group Executive of Nedbank Group Marketing and Corporate Affairs, Briana Wilsey, Vice President and General Manager of Global Network Services EMEA at American Express and Gavin Crookes, President of Tennis. Photo: Barco Greeff

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