Vera Pauw Welcomes Sky and FAI’s Landmark Partnership

Republic of Ireland Women’s National Team Manager, Vera Pauw, has welcomed Sky’s partnership with the FAI (Football Association of Ireland) as the broadcaster signs a four-year deal with the national side.

Sky have become the first-ever standalone primary partner of the national team which will see the support of the women’s side through two major tournaments – the 2023 FIFA Women’s World Cup in Australia and New Zealand and the 2025 UEFA Women’s Championship.

The new partnership also comes after the FAI’s historic announcement on equal pay for the women’s and men’s senior teams.

“The significance of this partnership announcement is testament to the dedication of every one of the players and backroom staff members for what they continue to achieve, on and off the pitch,” said Pauw.

“Everyone involved with the Ireland squad are thrilled to welcome Sky to our team, and we look forward to working with them.” – Republic of Ireland Women’s National Team Manager, Vera Pauw

“The support of a brand like Sky, as we turn our focus to the 2023 FIFA World Cup, is hugely exciting. Everyone involved with the Ireland squad are thrilled to welcome Sky to our team, and we look forward to working with them.”

FAI CEO, Jonathan Hill, said: “On behalf of the FAI Board and myself, we are delighted to announce Sky as Primary Partner of the Women’s National Team. This is yet another really positive step forward for women’s and girls’ football in Ireland and comes on the back of our historic announcement on equal pay.

“Football for women and girls is a core focus within our FAI Strategy and this truly is a landmark announcement for the FAI. Partnerships like this are exactly what will help us to grow the women’s game and ensure opportunities for younger generations to come and indeed, to persuade more women to get involved in the game full stop – be it as coaches, administrators or players. I want to thank JD Buckley and the Sky Ireland team for understanding and supporting that vision.”

Photo 1 Caption: Sky Sports have become the first-ever standalone primary partner of the Republic of Ireland Women’s National Team. Photo: Sky Ireland (Twitter)