Aramex Sponsors UCI Women’s Category at ABSA Cape Epic

The ABSA Cape Epic has taken yet another step at being an event at the forefront of women’s cycling in South Africa. The best female mountain bikers taking part in the in have received a big boost ahead of this year’s race. Aramex, the logistics and transport solutions have partnered with the race to and will be headline sponsors of the of the UCI category as well as the official logistics partners. Photo: Supplied

The ABSA Cape Epic has taken yet another step to being at the forefront of women’s cycling in South Africa. The best female mountain bikers taking part have received a big boost ahead of this year’s race. Aramex, the logistics and transport solutions company has partnered with the race and will be the headline sponsor of the UCI women’s category and will also be the official logistics partner. 

The event takes place from 17-24 March 2024 and the riders are set to traverse 613 kilometres for the duration of the race and will also complete a whopping amount of climbing as they ascend 16850m in the Western Cape. The race will begin at Lourensford in Somerset West and will have its grand finish in Stellenbosch after a week of intense competition. It’s an event that is known to test the rider’s limits and it looks like this year’s race will be no different. 

The Cape Epic has grown into one of the biggest mountain bike events in the world and is also one of the very few global sporting events that has equal prize money for male and female participants. 

“The Aramex Women’s competition is far more than just a marketing opportunity for Aramex. When we first started negotiations, the women’s category was a must for me to include in this partnership, as we want to continue the efforts that have been made over the past few years to grow women’s cycling. In doing this, it’s imperative to promote and ensure equality in mountain biking,” said Aramex’s global commercial Marketing Manager, Miguel Netto.

“We share the same values as a brand and as a business, thus making it a natural fit for us to play our part on this big stage. Since 2014 the race has paid equal prize money to the winning men’s and women’s teams with them competing for over R2.3 million in overall prize money.” 

Netto says they have taken a holistic approach to this event and rather than it just being about handing out a winner cheque as sponsors, they are also aiming to grow the sport even more in the coming year. 

“Equality extends from prize money to media coverage and has helped make heroines of riders like Annika Langvad, Ariane Lüthi, Candice Lill, Mariske Strauss, Vera Looser and Kim le Court,” Netto stated. 

“I know that with Aramex’s support, the women’s competition will grow from strength to strength, especially in 2025 after the current Olympic cycle concludes with Paris 2024. That said we are looking forward to an exciting race in March.”

“We are proud to be associated with such an iconic event like the Absa Cape Epic. Our entire team (Globally and locally) is behind this partnership, and we are confident that we can take the event to new heights, by rocking the event experience but most importantly, rocking the rider experience with several key rider touch-points which we will activate on to try and deliver the riders from start to finish in the best possible means.”

Head of MTB South Africa, Jonathan Meintjes, praised Aramex for their commitment to making sure there is equitability in the sport with their recent sponsorship. 

“Their dedication to equality and desire to grow elite women’s racing is showcased by their assumption of the role of UCI Women’s Category Partners. But their impact upon rider experience will not end there, they will be providing complementary services which will benefit every team in the race.” 


Photo caption: The ABSA Cape Epic has taken yet another step at being an event at the forefront of women’s cycling in South Africa. The best female mountain bikers taking part in the in  have received a big boost ahead of this year’s race. Aramex, the logistics and transport solutions  have partnered with the race to and will be headline sponsors of the of the UCI category as well as the official logistics partners. Photo: Supplied

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