Closing the Visibility Gap at #GAL2021

by | Dec 3, 2021

Women’s sport has been the hottest property in 2021, so we decided to go to the hottest new venue in Johannesburg, to announce the gsport Top 10 Newsmakers of 2021, and the Radisson RED Hotel delivered in some style. 

Known as one of Joburg’s most Instagrammable venues, it provided a dream setting for #GAL2021 attendees to take the most exquisite photos which were posted extensively across social media. 

The Angel Wings at the front of the hotel, which signifies fierce female leadership, got tons of traffic as women owned their success in powerful poses on a glorious day in Johannesburg. 

With it being Covid-19 times, the guest list was kept tight, with only newsmakers, selected media and gsport partners in attendance and what a power gathering it was. It is gsport’s mission that every woman in sport gets to attend one of our events at least once. 

VIPs included Group Chief Marketing Officer of Momentum Metropolitan, Nontokozo Madonsela, SASCOC COO, Patience Shikwambana, Acting CEO of Brand South Africa, Sithe Ntombela, Mail and Guardian CEO, Hoosain Karjiker, and Mamelodi Sundowns Board member, Dr Rejoice Simelane and SABC Sport TV and Radio Sports Anchor, Xoli Zondo. 

#GAL2021 recipients present included SPAR Proteas captain, Bong Msomi, Gauteng Jaguars coach, Jenny van Dyk and captain, Marlize de Bruin, double Wimbledon runner-up, Kgothatso Montjane and 2021 gsport Newsmaker of the Year, Dané van Niekerk. 

To celebrate the achievements of these women’s sport newsmakers, organisers created a pop up women’s sport museum, which included the CAF Women’s Champions League Trophy, the Telkom Netball League Trophy and Thembi Kgatlana’s book.

From a media perspective, it was great to see eNCA, SuperSport Blitz and Newzroom Afrika, showing support for this growing media event. The media presence created a wonderful buzz as TV anchors interviewed #GAL2021 recipients and shone the spotlight on their incredible achievements this year. 

The event was hosted by dynamic Newzroom Afrika sports anchor, Tumi Kgasoe, who owned the stage as she announced the #GAL2021 recipients and her interview with Van Niekerk about closing the visibility gap was spot on!

Our online community is so important to us, so it was great to have 2021 Momentum gsport Awards Woman in Social Media winner, Lesego Pooe, as the #GAL2021 social media host, and she ensured our platforms buzzed throughout the event. 

Reflecting on where this all started… It was back in December 2019 when was decided to announce 10 Newsmakers of the Year to see how far we have come as women’s sport and what more needed to happen to close the visibility gap. 

It led to a renewed energy in the gsport team as we committed to telling at least one positive story a day even though Covid-19 then went on to shut down live sport in March 2020. 

The team soldiered on and when we hosted #GAL2020 last year, and saw what it meant to women in sport, we decided to be even more intentional about increasing media coverage. The gsport newsroom currently averages 120 stories per month and around 20 monthly newsmakers, resulting in hundreds of candidates for the annual event. 

This year, with Momentum and Telkom on board the gsport Newsroom, we decided it was time to roll out the red carpet and put up some branding to honour increased corporate support for news coverage of women’s sport which is contributing to closing the visibility gap. 

The success of the gsport Annual List is built on the commitment to positive daily story telling by the gsport newsroom at gsport.co.za while we continue to keep up the momentum across social media @ gsport4girls. 

Join the gsport movement to raise the profile of women’s sport!

 

Photo Caption: Celine Abrahams, gsport’s Content Lead, pictured at the powerful Angel Wings sculpture installation at the Radisson Red Hotel Rosebank, on Wednesday, 1 December, 2021, where the 2021 gsport Annual List of 10 most prominent Newsmakers were announced at an intimate event, and where international cricket star Dané van Niekerk was unveiled as the overall Newsmaker for the year. Photo: gsport

 

Share this article:

About the Author:

<a href="https://gsport.co.za/members/gsport_newsroom/" target="_self">gsport Newsroom</a>

gsport Newsroom

Launched in 2006, gsport exists to enhance the commercial prospects of our women athletes, and other women in sport, by telling the inspiring story of SA women in sport. Thank you for your contribution!

Recent Posts

Recent Comments

Categories

Related Posts