Google Boosts Women’s National Basketball League

by | Jun 6, 2021

The WNBA were boosted with a multi-year deal with Google to be the presenting partner for the league’s playoffs, part of the technology giant’s efforts to help champion women’s sports.

In celebration of the league’s 25th season, twenty-five WNBA games will be televised on ABC and ESPN. The league will also have 40 games on CBS and CBS Sports Network – 12 games streamed on Twitter and 20 on Facebook.

Google is the latest business to join the league as a “WNBA Changemaker,” a program that Commissioner Cathy Engelbert started last year.

Changemakers are intended to provide direct support to the WNBA in its ongoing business transformation across marketing, branding and player and fan experience. AT&T, Deloitte U.S. and Nike were the first three companies to join the program.

“When we launched our WNBA Changemakers platform at the beginning of 2020, we issued a call to like-minded companies to join us in elevating women’s sports, and Google has answered that call,” said Engelbert.

Google also will be an associate partner for the All-Star Game and the inaugural WNBA Commissioner’s Cup.

“It’s important to us that our product experiences are equitable for all genders and we want to make sure our media spend is equitable, too, bringing more women’s content to television,” said Google chief marketing officer Lorraine Twohill.

Other highlights of the deal include Google becoming the Official Trends and Fan Insights partner of the WNBA, as well as an official marketing partner and technology partner of the league. Google also has an agreement with ESPN to present a weekly montage of the best women’s sports highlights each week on “SportsCenter”.

 

Photo 1 Caption: The WNBA were boosted with a multi-year deal with Google to be the presenting partner for the league’s playoffs, part of the technology giant’s efforts to help champion women’s sports. Photo: WNBA (Twitter)

 

Article source: AP News

 

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