As South Africa rallies behind defending champions Banyana Banyana for WAFCON 2024, Shield, one of the country’s most recognisable personal care brands, is leading a bold movement of support, not just with sponsorship, but with real purpose.
Now in its third year as the Official Movement Sponsor of the national women’s football team, Shield’s partnership with Banyana is more than just a logo on a jersey; it’s about visibility, national pride, and showing up for female athletes the way they show up for the country.
“Banyana Banyana embodies the strength and resilience of South African women. As defending champions, they represent what Shield is all about: confidence, boldness, and performance.”
Shield Brand Manager, Aneska Narandas
“Their intense play is the ultimate demonstration of our brand promise. When they bring the heat on the pitch, Shield’s motion-activated technology kicks in, keeping them protected and fresh.”
Shield is harnessing this moment to bring fans into the fold with a dynamic campaign that unites Mzansi in support of the team with national fan activations and digital momentum.
“This year, we’ve created something exciting for fans. We’re calling on South Africans to join a united wave of support by sharing their own #ShieldHeatwave,” Narandas explains.
“Campaigns like this remind me why I pursued this career, to help shape powerful conversations that deliver real impact.”
Shield’s approach goes beyond traditional sponsorships by actively working to change the landscape for women in sport. The brand has hosted fan experiences in Menlyn and at Lucas Moripe Stadium, where supporters engaged with the team, shared personal messages of encouragement, and got their hands on exclusive Banyana Shield merch.
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Online, the momentum continues to grow, with prominent influencers like Murda Bongs driving awareness and inspiring fans to stand behind the team.
“We’re not just backing the team, we’re rallying the country. We’re keeping players and fans fresh and protected from sweat and odour, because their movement matters.”
Shield’s efforts also speak to the brand’s long-term commitment to advancing women’s sport.
“WAFCON 2024 is a milestone, not a moment. We will soon announce a major expansion in football and global sports. We’re excited to keep uplifting and empowering the next generation of athletes.”
For Narandas, these initiatives aren’t just business strategy, they’re deeply personal.
“As a South African woman, I know how vital visibility, support, and belief are for female athletes. It’s rewarding to help drive that change, not only as a brand leader but as someone who sees what it means to young girls across the country.”
Shield’s message to the next generation is clear: You are seen, you are valued, and your movement matters.
“We want every girl who dreams of wearing green and gold to know that Shield and Mzansi are behind her. Whether she’s on the field or in the stands, she’s part of the movement.”
When it comes to measuring the success of these campaigns, Narandas says it’s about more than just numbers.
“Real impact comes from connection. We measure success by how people engage, feel supported, and move with pride. When fans rally behind their team, that’s when the partnership truly delivers on its purpose.”
And for aspiring professionals looking to make an impact in the industry? “Start with purpose. Be bold. Make your voice heard in rooms where change can happen. The most meaningful work happens when you combine heart with strategy.”
Main Photo Caption: Aneska Narandas, Shield Brand Manager in South Africa, believes firmly in combining heart with strategy in the sponsor’s activation of their three-year relationship as Official Movement Sponsor for Banyana Banyana. All Photos: Supplied
Photo 2 Caption: From the pitch to the people, Shield’s partnership with Banyana Banyana is powering pride, performance, and purpose, says Narandas.
Photo 3 Caption: The Shield sponsorship envisages support which exceeds just backing the team, to also rallying the nation behind their hard work.
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