Prioritising the Commercialisation of Women’s Sport in 2025 

The sponsorship of women’s sport and sportswomen is always a hot topic. 2025 is well underway and this is when the work begins for those who are looking to garner some much-needed financial backing from a sponsor. Photo: Supplied

As we look ahead to a busy sport calendar, it is crucial that we prioritise the commercialisation of women’s sport in 2025. Commercialisation is at the centre of a powerful ecosystem that can transform the landscape and ensure sustainable growth for all involved.

An Athletes Guide to Branding and Landing Sponsorships

For an athlete’s career to flourish during and post their “run”, landing sponsorships is very crucial. At gsport, we spoke to leading ladies in PR and Sponsorship to put together a guide to branding and landing sponsorships.
#GoGirls

#AthletesCorner: How to Land a Personal Sponsor

Netball player and social media influencer, Jo Prins, shares vital tips on how athletes can gain and maintain personal sponsors. Photo: Celine Abrahams

Netball player and social media influencer, Jo Prins and CEO of SMinc Sports Management, Colin Francke, share vital tips on how athletes can gain and maintain personal sponsors.
#GoGirls

#gsportGlobal: From Surat to South Africa

S Sudharshanan and Yash Lahoti from Women’s Criczone with CSA media officer, Lesego Pooe, Momentum Porteas star Laura Wolvaardt and gsport Editor Kass Naidoo flying the flag for women’s sport in India

As we mark the second anniversary of #gsportGlobal, gsport Founder Kass Naidoo reflects on her September 2019 trip to India that inspired the growth of this latest chapter.

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