Telkom’s Chief Marketing Officer, Gugu Mthembu, believes partnering with the 2021 Momentum gsport Awards, aligns with their brand promise to stand for transformation and making sure everyone in the country feels included.
The telecommunications provider powered women’s sport partnering the Woman of the Year category at the 16th annual women’s recognition platform which premiered on Tuesday, 31 August 2021.
On the night, Gymnastics South Africa’s CEO, Anne Vermaak, walked away the prestigious award.
“Our brand has always stood for transformation, progress and making sure that everyone in our country feels included.
“We’ve been in sport for as long as Telkom has been around and involved in different sporting codes. As recent as 2019, we decided to sponsor Netball because it was important for us in line with our brand promise of leaving no one behind,” said Mthembu at the awards ceremony at The Wanderers Club.
“When gsport came to my knowledge and my team, we were like, ‘This is one way as a brand that we can give back’.” – Telkom’s Chief Marketing Officer, Gugu Mthembu
“We also started being more visible in our support of women initiatives and initiatives that are intended to celebrate women’s success. So, when gsport came to my knowledge and my team, we were like this is one way as a brand that we can give back but also just encourage and promote some of the work that the likes of gsport are already doing in the space.”
Looking forward to the future, Mthembu reveals Telkom will continue to support initiatives that celebrate women successes.
“I think it is important to ensure that this is not just a project, a short-term project. Not just for ourselves but all the other sponsors and new sponsors that will come on board that we always champion our progress for women in different spaces, whether it is in sport or outside of sport.
“From that perspective, Telkom will definitely be supporting women and related initiatives that are celebrating women successes,” she concluded.
You can watch the 2021 Momentum gsport Awards on YouTube!
Photo 1 Caption: Telkom’s Chief Marketing Officer, Gugu Mthembu, pictured on the red carpet at the 2021 Momentum gsport Awards at The Wanderers Club on Tuesday, 31 August 2021. Photo: gsport