To coincide with International Women’s Day on 8 March 2021, World Athletics launches #WeGrowAthletics campaign to take further strides towards greater gender equality in sport.
As part of the launch, World Athletics is making a number of pledges to commit to further advance the role of girls and women in athletics in three core areas of the sport – empowering women in leadership positions, breaking with traditions and shining a spotlight on women’s stories across its platforms.
All digital platforms will feature a new version of World Athletics’ logo – inspired by the colours of the suffragette movement – for the week of 8-14 March and feature content across all channels that will celebrate the rich and inspiring stories of women in our sport, told and illustrated by women.
Photo 1 Caption: The new version of World Athletics’ logo – inspired by the colours of the suffragette movement – for the week of 8-14 March 2021. Photo: World Athletics
Photo 2 Caption: Announcement of World Athletics on Facebook about its new logo – inspired by the colours of the suffragette movement – for the week of 8-14 March 2021. Image: Facebook