Exposure Unlimited owner and MD Bronwyn Roets has worked her way up from starting her business in her parents’ garage, to operating as a household name in PR and Sponsorship as a leading sports public relations firm, at the forefront of bringing attention to the stories of sportswomen across different codes through the years.
Roets is well-known for her work at the Olympic and Paralympic Games and is now the go-to person when it comes to strategic sports PR in South Africa. For her efforts, she was awarded the Woman in PR and Sponsorship gong at the 2025 gsport Awards. Despite her significant contributions to women in sport, she says the accolade came as a surprise.
“Winning the Woman in PR and Sponsorships at the gsport Awards was a wonderful and unexpected surprise. It is truly humbling to know that even the quiet, behind-the-scenes efforts over the years are noticed and valued.”
2025 gsport Awards Woman in PR and Sponsorship Winner, Bronwyn Roets
“I am deeply grateful to the amazing women athletes for allowing me to tell their stories, and to the media who help share them; without their trust and collaboration, no awards or recognition would be possible.”
“I especially appreciate that the gsport Awards celebrate not only women athletes, but also the many other roles women play in sport, such as coaches, administrators, media professionals, and more. I hope this recognition inspires more women to step into these roles and continue shaping the future of sport.”
Roets reflected on her career so far, as she has made meaningful strides when it comes to storytelling in relation to sportswomen and women in sport.
“Thinking back to my garage beginnings, I smile and shudder. I have achieved beyond my dreams. It’s been a journey of grace, persistence, late nights, changing perceptions, and passion. I am proud of building a business and partnering with staff, media, clients, and athletes to tell meaningful stories.”
With such a storied career, Roets has cemented herself as a true leader in the industry and believes that several undertakings have been key to her longevity in sports PR.
“I think it comes down to consistency, relationships, and an unwavering passion for sport. PR is about trust, delivered over and over again. I have also stayed curious and adaptable; the industry has changed dramatically, and you need to evolve with it. Lastly, a strong support system, especially from my husband and family, has been crucial to my longevity in this career. It hasn’t always been easy so I am incredibly grateful for them.”
With over two decades of experience in PR, Roets hopes her impact on the industry will be one that is more than just exposure and a return on investment, but also about transforming mindsets.
“My hope is to leave a legacy where athletes, especially women, know that their stories are valuable and deserve to be told. I want to contribute to a culture where sports PR isn’t just about publicity and ROI, but about changing perceptions and inspiring the next generation.”
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Speaking about her career highlights, Roets shared that working with athletes during the Olympics and Paralympics is something that she treasures, along with several other accomplishments.
“There have been so many incredible moments along the way. I feel truly grateful to have been part of athletes’ journeys to the Olympics, Paralympics, and beyond, witnessing their dedication and resilience firsthand.”
“I have also had the privilege of being right on the field during unforgettable rugby and soccer moments. Working closely with Arnold Schwarzenegger during his visits to South Africa was a unique and memorable experience.
Launching campaigns that shifted narratives and created new opportunities for athletes has been deeply rewarding. Not forgetting receiving recognition from gsport is a personal highlight, a reminder of how far this journey has taken me and the amazing people I have shared it with.”
The PR mogul is known for her fierce advocacy for female athletes, ensuring they get the necessary attention and recognition. So, how does she feel the landscape has improved for sportswomen in this regard?
“There has definitely been progress. Female athletes are getting more coverage and platforms than before, and we are seeing women’s sport being taken more seriously. But there’s still work to do; we need to keep pushing for equality in investment, airtime, recognition, and changing stereotypes.”
With the immense growth of women’s sport, we are seeing more and more PR campaigns when it comes to shining a spotlight on women’s sport. Roets says this has certainly had a positive impact overall.
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“I love it! These campaigns have been game changers by shining a spotlight on women’s sport; they help shift public perception, attract sponsors, and inspire fans. The ripple effect is huge, young girls now grow up seeing women celebrated on the same stages as men, recognised for their talent and achievements, not just for their appearance.”
More and more female athletes are using their social media profiles to grow their brand, and Roets had this advice for those who are wanting to get themselves noticed.
“Authenticity is key. Don’t just post what you think people want to see; share who you are, your values, and your journey. Be vulnerable. Consistency and professionalism matter, but so does relatability. Sponsors and fans connect to real people, not just results.”
Roets is hoping she can carry on with building the profiles of athletes and organisations as well as moving into some new spaces.
“I want to continue building pathways for athletes and organisations, both in South Africa and globally. Expanding into projects that merge sport, media, mentorship, and development inspires me. We’re kicking off an exciting high-performance project soon – so watch this space!
For young women entering PR and Sponsorship, Roets urges them to work hard and not fear humble beginnings.
“Be prepared to work hard, stay curious, and build genuine relationships. Don’t be afraid to start small or at the bottom; your big break often comes from the opportunities no one else wants to take. Most importantly, believe that your voice belongs at the table, even if you’re the youngest or the only woman in the room.”
Main Photo Caption: 2025 gsport Woman in PR & Sponsorship winner, Bronwyn Roets, says PR is about changing perceptions, emphasising that Authenticity is Key, crediting consistency, passion, and strong relationships for her longevity in her field. All Photos: Supplied
Photo 2 Caption: Roets hopes to carry on: “I want to continue building pathways for athletes and organisations, both in South Africa and globally.”
Photo 3 Caption: “Authenticity is key. Consistency and professionalism matter, but so does relatability. Sponsors and fans connect to real people, not just results.”
Photo 4 Caption: For young women entering PR and Sponsorship, Roets urges aspirants to work hard and not fear humble beginnings.
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